“Step Into the Arctic” Exhibit

I worked on the integrated marketing strategy for the Quinte Museum of Natural History’s “Step Into the Arctic” exhibit, designed to increase visitor engagement, attendance, and sponsorship revenue. This campaign positioned the exhibit as an immersive, must-visit experience showcasing Arctic wildlife, landscapes, and Indigenous knowledge. Key contributions included interactive exhibit signage, educational materials (coloring books, fact panels), digital engagement (QR codes, social media campaigns), and in-store merchandise. The marketing plan leveraged multimedia storytelling, gamified learning, and strategic partnerships to enhance museum visibility and long-term impact.