Flex Fusion – Branding, Packaging & Marketing

I led the end-to-end development of Flex Fusion, a plant-based protein powder brand crafted for fitness enthusiasts. This included creating a bold and energetic visual identity that reflects the product’s core values: organic ingredients, zero added sugar, high protein content, and sustainable sourcing. I designed the full product packaging—custom label, nutrition facts panel, and barcode—ensuring it was both visually striking and retail-ready.

On the marketing front, I executed a multi-platform promotional campaign to build brand awareness and drive sales. This included Instagram and Twitter ads, branded merchandise (shakers, gym bags, apparel), retail signage, and a full e-commerce website to maximize reach. The campaign positioned Flex Fusion as a clean, effective, and eco-conscious protein alternative, blending strong branding with digital and experiential marketing strategies.