“Your Groceries. Your Community. Your Values.” Campaign

I contributed to the integrated marketing strategy for Brynn’s Fresh Market, a grocery store committed to local sourcing, inclusivity, and sustainability. The campaign aimed to strengthen brand awareness, increase foot traffic, and enhance customer engagement while reinforcing community-driven values.

Key elements included a brand messaging revamp, outdoor advertising (bus ads, billboards, in-store signage), a digital presence through a website & mobile app, and a customer loyalty initiative (Kindness Points program). This project successfully positioned Brynn’s as a trusted, community-focused grocery store, blending ethical business practices, digital engagement, and local partnerships to drive long-term impact.