"Who is Borrelli?” Campaign

I contributed to the integrated marketing strategy for Borrelli Signature Estates, a luxury timber-frame home builder. Our campaign, “Who is Borrelli?”, aimed to establish brand awareness, highlight sustainable craftsmanship, and attract affluent clients.

Key elements included a brand identity revamp, outdoor advertising (billboards, yard signs, vehicle wraps), a digital presence with a website & app, and a social media & radio ad campaign. This project successfully positioned Borrelli as a leader in bespoke, eco-conscious retreats, blending storytelling, branding, and digital innovation.